Publisher's Notes
As private practices have become less lucrative, many therapists are looking for alternatives and supplement theirs. This much-needed guide offers them a practical approach to reinventing their practices. It effectively teaches readers how to adapt their clinical skills to become business psychologists-consultants who identify a company's "people problems" and design solutions through such crucial services as executive coaching, personnel evaluations, conflict resolution, team building, communication and diversity training, violence-prevention systems, and facilitating strategic management. This book provides examples from the author's experience, helpful questionnaires and worksheets, and a step-by-step approach to building a business-psychology practice. The author shows how to do market research, retrain for business consultation, network in the community, create marketing and business plans, establish a line of services, develop collateral materials, write proposals, price services, and lots more. This essential guide fully prepares readers to begin practicing their trade in a new and exciting way.

"A comprehensive primer for mental health professionals who want to expand or shift their practice into the business sector. Dr. Perrott provides a useful road map and practical action steps with instructive and useful case examples."--Skipton Leonard, president, Division of Consulting Psychology of the American Psychological Association, 1997-98Transform Your Practice and Thrive as a Business Psychologist

Reinventing Your Practice as a Business Psychologist is an invaluable resource, offering step-by-step guidance to an innovative process that can ultimately transform your indepAndent practice. Louis A. Perrott provides a blueprint for retooling clinical skills that will open a gateway into the thriving business psychology marketplace.

Reviews
"An important step-by-step guide to increase practice income by entering into the corporate world. A good read for both the new and seasoned indepAndent practitioner." (Robert J. Resnick, president, American Psychological Association, 1995-96)

"Successful therapists of the future will be those who can apply their methods in new directions, including business. Lou Perrott's book is a down-to-earth, highly practical guide for mental health professionals who wish to succeed in business consultation." (Rodney L. Lowman, professor, California School of Professional Psychology, and president, The Development Laboratories)

"A comprehensive primer for mental health professionals who want to expand or shift their practice into the business sector. Dr. Perrott provides a useful road map and practical action steps with instructive and useful case examples." (Skipton Leonard, president, Division of Consulting Psychology of the American Psychological Association, 1997-98)